关系营销是与关键顾客建立长期的令人满意的业务关系的活动,应用关系营销最重要的是掌握与顾客建立长期良好业务关系的种种策略。设立顾客关系管理机构建立专门从事顾客关系管理机构,选派业务能力强的人任该部门总经理,下设若干关系经理。总经理负责确定关系经理的职责、工作内 Relationship marketing is a long-term business satisfaction with key customers to establish business activities, the most important application of relationship marketing is to master and customers to establish long-term good business relations of the various strategies. Establishment of customer relationship management agencies Establish a specialized customer relationship management agency, the ability to select the business of the general manager of the department, under a number of relationship managers. The general manager is responsible for determining the duties and responsibilities of the relationship manager