企业财务管理的宗旨为创造价值,而随着其所面临的环境逐渐转变为大数据时代,其在实践过程中,毋庸置疑会遭受互联网经济的巨大冲击。本文简要分析了大数据时代下,企业财务管理所面临的挑战,并在此基础上,提出了一系列应对策略,旨在为我国企业财务管理人员提供有价值的参考信息,提高企业财务管理水平,进而带动我国整体经济水平。 The purpose of corporate financial management is to create value, and as the environment it faces is gradually transformed into an era of big data, it undoubtedly suffers from the tremendous impact of the Internet economy in practice. This paper briefly analyzes the challenges faced by the financial management in the era of big data, and on this basis, puts forward a series of coping strategies aimed at providing valuable reference information for the enterprise’s financial management staff in our country, and improving the level of financial management , And then promote our overall economic level.