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广告目标配合整体传播目标,通过与国家级电影权威媒体CCTV-6电影频道合作,持续与年轻受众保持长久有效的沟通,同时可以有效影响更多的高端受众群体,巩固品牌市场声量,提升品牌市场地位。策略亮点在电影频道20周年之际,vivo携手电影频道主持人拍摄宣传片,借此时机在春节档期精选国内外票房大片,进行特约播出,同时配合电影频道其它栏目资源进行预告宣传,
The advertising objective is to support the overall communication goal and to maintain long-term and effective communication with young audiences through cooperation with CCTV-6 movie channel, a state-level movie authoritative media. At the same time, it can effectively influence more high-end audiences, consolidate brand sound and enhance brand market status. Strategy Highlights In the 20th anniversary of the movie channel, vivo together with the film channel presenter filming, take this opportunity to select the box office during the Spring Festival blockbuster, special broadcast, with the other sections of the movie channel resources for advance notice,