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“服务是企业产品力的延伸,是品牌塑造的利器,是消费者变成忠实顾客的前提。”在国人更加注重消费体验的年代,中国服装行业的竞争不能单一地停留在对质量和设计感的追求。在新的消费环境下,产品升级和产业结构调整的概念已然发生改变,中国品牌要减小与国际同行之间的差距,甚至实现超越,在世界市场中获得一定的话语权,做到更精细的服务也许是最直接的一个突破口。
“Service is the extension of enterprise product power, is the branding tool, is the premise of consumers become loyal customers. ” In people’s more emphasis on consumer experience in the era of competition in the Chinese apparel industry can not simply stay in the quality and Design sense of the pursuit. Under the new consumption environment, the concepts of product upgrading and industrial restructuring have changed. Chinese brands need to reduce the gap with their international counterparts and even surpass them. They must gain a certain say in world markets and be more sophisticated The service may be the most direct a breakthrough.