2013年下半年,电视综艺节目《爸爸去哪儿》横空出世,从10月份开播,每周有6亿多人观看(网上下载量有6.4亿多)。该节目第二季的冠名费达到了3.12亿元,比第一季的冠名费高了10倍……2014年大年初一,拍摄仅5天的《爸爸去哪儿》电影版首日票房就突破9200万元,打破了《私人订制》首日8000万元的国产2D片纪录,成为首日票房最高的国产 In the second half of 2013, the TV variety show “Where’s Dad Going” turned out to be launched from October and more than 600 million people watched weekly (over 640 million online downloads). The show’s second quarter title fee reached 312 million yuan, more than 10 times the first quarter of the title fee ... ... New Year’s Eve 2014, shooting only 5 days, “Where’s the Dad” movie version of the first day At the box office to break 92 million yuan, breaking the “private custom” the first day 80 million domestic 2D film record, becoming the highest domestic box office first day