现代市场营销中的人本能动理论冷国庆人是管理系统内最重要的、最活跃的因素。人本能动理论是指一切管理的根本在于调动人的积极性和潜能的发挥。对于现代市场营销活动而言，其执行者是人，市场营销活动的成果最终还是由执行者的努力来决定的。因而在现代市场营销活动中，... People in the modern marketing theory of human dynamic cold Guoqing is the most important management system, the most active factor. The theory of human instinct refers to the fundamental of all management is to mobilize the enthusiasm and potential of people to play. For modern marketing activities, the executor is human and the outcome of the marketing campaign is ultimately determined by the executor’s efforts. Thus in modern marketing activities, ...