许多人常把品牌文化同企业文化相混淆,甚至有些人认为品牌文化就是企业文化。其实,两者是两个不同的概念,它们既密切联系又有所区别。品牌文化是品牌最核心的DNA,它蕴含着品牌的价值理念、品位情趣、情感抒发等精神元素,是品牌价值内涵及情感内涵的自然流露,是品牌触动消费者心灵的有效载体。在市场竞争日趋“白热化”的今天,产品日益同质化,企业越来越难以在产品的价格、质量、 Many people often confuse the brand culture with the corporate culture, and even some people think that the brand culture is the corporate culture. In fact, the two are two different concepts, they are closely linked and different. Brand culture is the most core DNA of the brand, which contains the brand’s value concept, taste of taste, emotional expression and other spiritual elements, is the natural connotation of brand value and emotional content, is the brand an effective vehicle to touch the hearts of consumers. In the increasingly competitive market “white-hot ” today, the product increasingly homogeneous, more and more difficult for enterprises in the product price, quality,