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有人说,如果全球的可口可乐生产厂家在一夜之间都被烧毁,不出一年可口可乐厂家将在全球各地重新崛起,因为可口可乐这个品牌已深入人心。这就是品牌的威力。从某种意义上说,企业的发展过程就是品牌的塑造、打理、经营、进化的过程。我国不乏有许多知名企业和品牌,但能与世界各国优秀的品牌相抗衡的不多。加入WTO后,我国企业直接面对的是全球化竞争,如何尽快尽好地做好品牌战略的研究开发,已是我们不得不正对的一个课题。我们编发有关品牌运作、开发的下文,希望能对广大企业经营者有所帮助。
Someone said that if Coca-Cola manufacturers around the world are burned overnight, Coca-Cola manufacturers will not be re-emerged all over the world for one year as the brand of Coca-Cola has enjoyed popular support. This is the power of the brand. In a sense, the development of an enterprise is the process of brand building, management, operation and evolution. There are many famous enterprises and brands in our country, but they can compete with many excellent brands from all over the world. After China's accession to the WTO, Chinese enterprises are facing the globalization competition directly. How to make the research and development of the brand strategy as soon as possible is already a subject that we have to confront. We compiled the brand operation, development of the following, hoping to help the majority of business operators.