良好的企业市场营销管理是一个企业创新发展的关键。所谓市场营销管理,就是指在推广企业产品时,要通过不断的分析市场的需求,继而建立符合市场需求的营销方案,通过采取一定的措施和手段,达到交换盈利的目的,这样的一种管理控制方式,就是市场营销管理,其核心就是需求管理。那么如何把握市场需求,并将这种需求转换成有利于企业产品营销的手段呢?本文针对这一问题,提出了敏捷性营销管理模式的概念,并对其结构方案设计进行了论述,并指出了实施敏捷性营销模式时应该注意的问题。 Good corporate marketing management is the key to a company’s innovation and development. The so-called marketing management, refers to the promotion of enterprise products, we must continue to analyze the market demand, and then establish in line with market demand for marketing programs, through the adoption of certain measures and means to achieve the purpose of the exchange of profits, such a management Control is the marketing management, the core is demand management. So how to grasp the market demand, and convert this demand into a means conducive to product marketing? In response to this problem, this paper puts forward the concept of agile marketing management model, and discusses the design of its structure, and points out Issues to be aware of when implementing agile marketing.