如今的演出市场随着市场的竞争与时代的发展,已经进入了更加工业化的发展阶段,而工业化的发展要求就是需要做到行业分工更加明晰,以及创造各方面的利益最大化。演出作为一种文化消费产品,其主要的利益来源是赞助、投资合作以及票房的回收。而对于演出以外的衍生产品,则是演出制作方所忽视 Nowadays, with the market competition and the development of the times, the performance market has entered a more industrialized stage of development. The industrialized development requires that the division of labor in the industry be made clearer and the interests of all parties be maximized. As a cultural and consumer product, performances are mainly funded by sponsorship, investment cooperation and the recovery of the box office. Derivatives other than the show, it is ignored by producers