圈子时代,企业品牌已经从单一软性合作转变为多形式量身定制合作。品牌传播方向由内向外进行深度传播,打造自身传播圈子。对高契合度资源量身定制,使软性植入更深入品牌特性,从而达到提升品牌影响的效果。纵观2003-2015年近十几年电视媒介演变,电视发中展经历了四个阶段:央视一家独大时代、卫视整合交叉时时代、卫视传播主导时代、栏目大制作时代。当前媒介环境时代背景下,如何才能有效实现品牌传播凸显? In the era of the circle, the corporate brand has transformed from a single soft cooperation to a multi-form tailored cooperation. Brand communication direction from the inside to the depth of dissemination, to create their own communication circle. Tailored to the high fit of resources, the soft implant into more in-depth brand characteristics, so as to enhance the brand effect. Looking at the evolution of the television media from 2003 to 2015 over the past decade or so, the development of television shows has gone through four stages: the era of CCTV’s one dominant era, the era of satellite integration and integration, the leading era of satellite TV broadcasting and the era of large-scale production of columns. Under the background of the current media environment, how to effectively promote brand communication?