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上世纪80年代,国内农药市场还处于卖方市场,获利是一件很容易的事情。然而最近几年,随着社会的发展,竞争越来越激烈,国内农企不可避免的进入到微利时代。实际上,微利时代并没有什么特殊,一个行业发展到一定程度,“微利”就是一种常态。对我们农化企业来说,如何在微利时代进行较量从而保持企业可持续发展就显得尤为重要了。微利时代,我们选择江浙两地贿代表性的几家企业,这些企业本着“心所思,行及达”的果敢精神,从产品、技术、服务、营销各个方面为大家展现自己企业不一样的特点和优势,让我们来看看他们到底在做什么和怎么做。
80s of last century, the domestic pesticide market is still in the seller’s market, profit is a very easy thing. However, in recent years, with the development of society, the competition is getting fiercer and fiercer, domestic agricultural enterprises inevitably enter the era of meager profit. In fact, the era of meager profit is nothing special, an industry developed to a certain extent, “meager profit ” is a norm. For our agrochemical enterprises, how to carry out the contest in the era of low profits so as to maintain the sustainable development of enterprises is particularly important. In the meager profit era, we have chosen several representative enterprises in Jiangsu and Zhejiang to pay a bribe. These enterprises show their enterprises in terms of products, technologies, services and marketing in line with the determination of “heart, mind and soul” Different characteristics and advantages, let us look at what they are doing and how to do.