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新媒体时代,纸媒期刊所能提供的基本服务已无法满足各类用户对信息的深层次需求和差异化要求。科技期刊如要在这一时代立足,应走与新媒体融合发展的道路,将传统期刊和新媒体各自优势相结合,为读者和作者提供精准服务,并通过互动实现多方共赢。文章介绍《药学进展》编辑部在微信群和微信订阅号运营中的实践经验,旨在为科技期刊利用微信平台服务读者和作者提供思路。
In the era of new media, the basic services provided by paper media journals have failed to meet the deep-seated and differentiated requirements of information users. If sci-tech periodicals are to gain a foothold in this era, they should follow the path of integration with new media, combine the advantages of traditional periodicals and new media, provide precise services to readers and authors, and achieve win-win results through interaction. This article introduces the practical experience of Editorial Department of Pharmaceutical Progress in the operation of WeChat Group and WeChat Subscription to provide readers and authors of Sci-Tech periodicals with WeChat platform services ideas.