文章通过对客源市场问卷调查和旅游业相关人员的访谈,对游客市场进行分析,初步提出巴里坤县旅游业发展中存在形象不清、基础设施滞后等问题和树立品牌效应、解决基础设施滞后、区域合作等解决对策。 Based on questionnaire survey of tourists market and interviews with relevant personnel in tourism industry, the article analyzes the tourist market, initially puts forward the problems such as the unclear image and lagging infrastructure in the development of tourism in Barkol County and establishes the brand effect to solve the problem of infrastructure lag , Regional cooperation and other solutions.