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前不久,河北唐山市惠达陶瓷(集团)股份有限公司的“惠达”商标被国家工商总局认定为中国驰名商标,填补了我国建筑卫生陶瓷行业中国驰名商标的空白。从丰南市一家乡镇陶瓷厂到全国卫生陶瓷行业的“领头羊”;从20年前起家的28万元,到今天“惠达”中国驰名商标的10亿元身价;从靠员工手提肩扛跑遍半个中国推销产品,到手拿名牌“通行证”站在了国际市场的平台上,惠达飞速崛起的背后是——借出来的品牌意识
Not long ago, the “Huida” trademark of Huida Ceramics (Group) Co., Ltd., Tangshan City, Hebei Province was recognized by the State Administration for Industry and Commerce as a well-known trademark in China, filling the gap in China’s well-known trademarks for building sanitary ceramics industry in China. From a township ceramics factory in Fengnan City to the “leader” in the national sanitary ceramics industry; from 280,000 yuan from 20 years ago to today’s “Huida” 1 billion yuan worth of Chinese well-known trademarks; Employees’ shoulders and shoulders ran all over China to sell products, and took the famous brand name “pass” standing on the platform of the international market. Behind the rapid rise of Huida was the borrowed brand awareness.