迅猛发展的市场经济、知识经济大潮 ,从各个方面对当代中国产生了深刻的影响 ,并推动着当代中国的社会转型。文化转型是其中的一个重要的组成部分。作为文化性产业的传媒业 ,在文化转型过程中 ,面对迅速发展的文化市场 ,要解决媒体自身如何准确定位 ,在现代化过程中起什么作用 The rapid development of the market economy and the tide of knowledge economy have profoundly affected contemporary China in all aspects and promoted the social transformation in contemporary China. Cultural transformation is an important part of it. As a media industry of cultural industry, in the process of cultural transformation, in the face of the rapidly developing cultural market, we must solve the problem of how the media itself can accurately locate itself and play its role in the process of modernization