论文部分内容阅读
多维标度法是一种新的市场研究技术。本文首先总结了多维标度法的基本原理、优点和缺点，从数据收集和分析计算两方面作了改进，从而提高了计算效率、减少了计算量、扩大了应用范围。本文最后给出了改进的多维标度法在国际市场研究中的两个应用实例。
Multidimensional scaling is a new market research technique. This paper first summarizes the basic principles, advantages and disadvantages of multidimensional scaling method, and improves the data collection and analysis, which improves the computational efficiency, reduces the computational complexity and expands the application range. At the end of this paper, two application examples of the improved multidimensional scaling method in international market research are given.