在各种公开或私下的场合,常听到人们对电视媒体及其市场经营的种种争论和意见。作为现代社会最有力的传播工具和信息载具,电视被公认为“第一媒体”已经有数十年之久;但在中国,与报纸相比,在市场化的起步和个性化、差异化竞争上有些电视台还显落后。在北京、广州、深圳、上海、南京等许多城市,在激烈的竞争推动下,各地都涌现出了一大批年收入10多亿、好几亿的 In various public or private occasions, people often hear people’s arguments and opinions about the television media and its market operation. As the most powerful communication tool and information carrier in modern society, television has been recognized as the “first media” for decades. However, in China, compared with newspapers, in the beginning of marketization and individualization and differentiation Some television stations on the competition have also lagged behind. In many cities such as Beijing, Guangzhou, Shenzhen, Shanghai and Nanjing, with the fierce competition and promotion, a large number of cities with annual revenues of over 1 billion and hundreds of millions have emerged