本文通过研究中国政府等部门制作并发布的118张艾滋病防治海报的色彩、图形、文字与编排,发现大多数艾滋病防治海报表现形式单一,缺乏足够的形式美感,过于强调艾滋病防治信息传递载体的功效性,而忽略了海报作为一种艺术形式的审美功能。在海报已经成为中国政府对公众进行艾滋病防治教育的一项重要方式时,艾滋病防治海报的设计必须注重内容与形式的和谐统一,注重不同层次受众的审美差异并使之具有一定的针对性和适应性。 By studying the color, graphics, text and layout of 118 HIV / AIDS prevention posters produced and released by the Chinese government and other departments, this paper finds that most HIV / AIDS posters are single in form, lack of formal aesthetics, and overemphasize the efficacy of information transmission carriers for AIDS prevention and control While ignoring the poster’s aesthetic function as an art form. When the posters have become an important way for the Chinese government to educate the public on AIDS prevention and control, the design of AIDS prevention posters must pay attention to the harmony and unification of contents and forms, pay attention to the aesthetic differences among audiences at different levels and make them have certain pertinence and adaptation Sex.