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中国风的兴起,使新中式家具逐渐走进消费者的视野,新中式家具不是传统的明清风格,而是将现代元素和传统元素结合在一起,以现代人的审美需求来打造富有传统韵味的事物,让传统艺术在当今社会得到合适的体现。而如何将古老的中国文化融入家具中,特别是新中式家具的标识设计,如何通过标志设计增加品牌的附加值成为当下的热门话题。
The rise of Chinese style makes the new Chinese furniture gradually enter the consumer’s perspective. The new Chinese furniture is not the traditional style of the Ming and Qing dynasties. It combines the modern elements with the traditional elements to create the traditional charm with the aesthetic needs of the modern people Things, so that the traditional arts in today’s society be properly reflected. How to incorporate the ancient Chinese culture into the furniture, especially the logo design of new Chinese furniture, and how to increase the added value of the brand through logo design has become a hot topic at present.