企业通过营销给顾客创造价值,从顾客处得到回报,从而为企业本身创造价值。营销作为现代企业重要的经营管理内容,不断被企业挖掘和实践,充分受到管理重视。评判某一营销行为的优劣,是否适合本企业的经营目标和价值取向,它的适用性是管理者需要面对回答的问题。本文从经济效果方面,对营销效果进行剖析,以便提供这样一种方法。 Enterprises through marketing to create value to customers, customers get rewarded, so as to create value for the enterprise itself. Marketing as an important modern enterprise management content, enterprises continue to dig and practice, full attention by management. Judging the pros and cons of a marketing act, whether the business goals and values ​​for the enterprise, its applicability is managers need to answer the question. This article from the economic effects, marketing effectiveness analysis, in order to provide such a method.