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体育与广告的结合是品牌传播成败的关键。体育广告有很多种类别,在企业营销中占据着重要的位置。体育广告的创意活动必须采用艺术的手法,去表达和传递信息,从而达到增强广告的宣传效果。
The combination of sports and advertising is the key to the success of brand communication. There are many types of sports ads, occupy an important place in corporate marketing. The creative activities of sports advertising must adopt the artistic method to express and transmit the information so as to enhance the advertising effect.