随着3G网络建设的推进以及智能手机的普及,整个移动互联网行业迎来一个快速的发展阶段。在移动互联网时代用户的作用和价值得到空前提升,用户需求是推动行业发展的最直接驱动力。本文通过分析移动互联网形势下用户的需求的新特点,提出移动互联网企业的应对策略及建议。 With the promotion of 3G network construction and the popularization of smart phones, the whole mobile Internet industry ushers in a rapid development phase. In the era of mobile Internet users the role and value of an unprecedented increase in user needs is the most direct driving force to promote the development of the industry. This article analyzes the needs of mobile users under the new characteristics of the situation, put forward the mobile Internet companies to deal with strategies and recommendations.