论文部分内容阅读
现如今,媒体融合趋势明显,媒体内容多元化,形式日渐多样,传统的产业界限被打破,信息实现了立体化传播。当前,出版社等传统媒体行业形成了相对成熟的发展模式,数字化发展与建设是传统出版社发展的必然趋势。作为美术出版社,要转变出版形态,实现数字化多元化发展,实现资源共享与管理,实现全方位融合。本文就媒体融合趋势下美术出版社的发展路径进行分析和研究。
Nowadays, the trend of media convergence is obvious, the media content is diversified, the forms are becoming more and more diverse, the traditional industry boundaries are broken, and the information is spread in three dimensions. At present, the traditional media industry such as publishing houses has formed a relatively mature mode of development. Digital development and construction are the inevitable trends for the development of traditional publishing houses. As a fine art publishing house, it is necessary to change the mode of publication, realize the diversification of digitalization, realize the sharing and management of resources and realize the all-round integration. This article analyzes and studies the development path of art press under the trend of media convergence.