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经济越冷,营销越热。席卷全球的金融危机在牛年伊始并没有看到好转的迹象,不过,在面临宏观经济环境可能走低的严峻考验时,营销的使命正在变得空前重大。
The colder the economy, the hotter the marketing. The financial crisis sweeping the globe did not show signs of improvement at the beginning of the new year, but marketing’s mission is becoming ever more unprecedented in the face of the harsh macro-economic environment.