企业公关部最佳角色,无论是“顾问”定位论,还是分别“传播管理者”和“传播技术者”二分论,或者是企业公关部的多重角色论,关键在于企业公关部的工作在企业发展中所起的作用而定,需要满足并超越来自于企业内部、外部等各个相关方的期望和预期,这是一个互动的过程、是一个渐进的过程。唯有如此,企业公关部的角色才会更清晰,才会更鲜明。 The best role of the company’s public relations department, whether it is “consultant ” positioning theory, or “communication manager ” and “communication technology ” dichotomy, or the multiple role theory of the company’s public relations department, the key lies in the enterprise. The role of public relations department’s work in the development of enterprises depends on meeting and surpassing expectations and expectations from various stakeholders within and outside the company. This is an interactive process and a gradual process. Only in this way will the role of corporate public relations become more clear and clearer.