市场营销专业是一门应用性和技术性较强的热门专业,随着信息技术的发展,新的理念、技术手段不断注入市场营销的学科体系中,为了适应市场需求和用人单位对人才的要求,市场营销综合实训课程教学的改革势在必行。文中指出了目前实训教学存在的若干问题,同时总结了教学改革的建议,为更好地为实训教学改革服务。 Marketing professional is a popular and strong technical and professional, with the development of information technology, new ideas, technical means continuously into the marketing discipline system, in order to meet the market demand and the employer’s requirements for personnel, The reform of marketing comprehensive training course teaching is imperative. The paper points out some problems in present practical training teaching, at the same time sums up the suggestions of teaching reform, in order to better serve the real teaching reform.