微博提供了一个全新的传播载体,但是对于企业而言,微博的商业化运用和规范化管理才更重要作为媒体人,我们常常会很纠结。尤其是作为被视为传统媒体的纸质媒体的从业者,我们更纠结,我们纠结于新媒体的诞生,纠结于新媒体巨大的成长空间,纠结于读者阅读方式的改变。我们试图在传统媒体与新媒体之间寻求一种不断增值的发展模式。直到有一天,和一位资深的媒体人讨论这个问题时,他告诉我:没有新媒体,只有新技术!让我顿有醍醐灌顶的感觉。 Weibo provides a brand new communication carrier, but for enterprises, the commercial use of microblogging and standardized management is more important as a media person, we often very tangled. Especially as practitioners of the paper media regarded as traditional media, we are more entangled. We are entangled in the birth of new media, entangled in the tremendous growth space of new media, and entangled in the changes in the way readers read. We are trying to find an ever-increasing mode of development between traditional media and new media. One day, when discussing this issue with a veteran media man, he told me: There is no new media, only new technology!