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美国一位管理学者讲过:没有夕阳的产业,只有夕阳的企业。对于走市场的《中国国防报·军事特刊》(以下称《军事特刊》)而言,明晰内容定位与核心竞争力,最终形成自己的特色,才能实现自我突破与创新。这其中,抓准一版头条的选题是重中之重。经过多年的探索与实践,《军事特刊》的一版头条在报道上有了自己的特色,在读者心目中也形成了品牌效应。下面,笔者结合担任《军事特刊》主编的实际,谈谈这方面的体会。
A management scientist in the United States has said that there is no sunset industry, only sunset enterprises. For the “China National Defense Newspaper and Military Special” (hereinafter referred to as the “Military Special Issue”) to go on the market, it is only by clarifying the positioning of its content and its core competitiveness that ultimately it will form its own unique characteristics so as to achieve self-breakthrough and innovation. Among them, grasping a title of the title is the top priority. After years of exploration and practice, the first issue of “Military Special Issue” has its own characteristics in the report, and has formed a brand effect in the minds of readers. Below, I combine as the editor in chief of “Military Special Issue” to talk about the experience in this regard.