企业公共关系有对外公共关系和对内公共关系之分。当前,人们经常谈论和注重应用的多是对外公共关系。然而,笔者认为,企业内部公关管理的重要性并不亚于对外公关管理的重要性。所谓企业内部公共关系,是指企业运用一整套合理的原则和科学有效的方法,调整、协调和改善企业内部不同层次干部之间、职工之间以及干部与职工之间的关系,谋求相互间的信任与支持,以创造最佳的工作环境。企业内部公关管理的基本目标是:培养职工的主人翁责任感,增强内部的凝聚力,使全体职工以企业为家,齐心协力把企业建设好。企业内部公关如何对企业的成败关系极大。据有关部门对部分内部公关管理差的企业调查:有50%—60%的职工认为自己的工作积极性没有得到充分发挥,大多数职工反映企业没有为他们提供提出合理化建议的机会,有近半数职工表示不安心本企业本岗位的工作,还有相当多的职工对企业的前 Corporate public relations are divided into external public relations and internal public relations. At present, people often talk about and focus on the application of public relations. However, the author believes that the importance of internal public relations management within the enterprise is no less important than the importance of external public relations management. The so-called internal public relations means that enterprises use a set of reasonable principles and scientific and effective methods to adjust, coordinate, and improve the relations among employees at different levels within the company, between employees, between cadres and employees, and to seek mutual Trust and support to create the best working environment. The basic objectives of internal public relations management within the enterprise are: to cultivate the sense of ownership of the employees, to strengthen the internal cohesion, to make all employees take the company as their home, and to work together to build the company. How the internal public relations of an enterprise has a great relationship with the success or failure of the enterprise. According to surveys conducted by relevant departments on companies with poor management of internal public relations, 50%-60% of workers believe that their work enthusiasm has not been fully realized. Most workers report that companies have not provided them with opportunities for making rational proposals, and nearly half of the employees Reluctance to work on this position in the company, and there are quite a few employees before the company.