电视编导在电视节目制作过程中占据中心位置,其专业技能的高低以及审美意识的强弱直接影响到最终电视节目质量的好坏。随着我国人民物质文化水平的不断提高,人们对于精神文化的需求逐渐的高涨,电视受众不再像以前被动的接受信息,而是对于电视节目的形式有了多样的要求。人们的审美意识逐渐的提高,对电视编导审美意识提出了更高的要求。本文主要论述了电视编导审美意识在电视节目中的主要应用,并提出了强化电视编导审美意识的对策,希望对实现电视行业发展有一定的帮助。 TV directors occupy a central position in the production of television programs, the level of their professional skills and the strength of aesthetic awareness have a direct impact on the quality of the final television program. With the continuous improvement of the people’s material and cultural level in our country, the demand for spiritual culture has been on the rise. Television audiences no longer passively receive information as before. Instead, they have varied demands on the form of television programs. People’s awareness of the gradual increase in the aesthetic, TV director of aesthetic awareness put forward higher requirements. This article mainly discusses the main application of TV Aesthetic Appreciation in television programs, and puts forward some countermeasures to strengthen TV Aesthetic Appreciation, hoping to help the development of TV industry.