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身边不乏这样的案例:公司业绩的达成完全控制在经销商手中,想提升业绩就要不断地和经销商讨价还价,结果发现费用没少出,业绩却没增长,于是公司大面积招聘一线业务员(甚至高薪空降高管),想跨过经销商直接管理终端。然而,几个月后发现钱花得更多,业绩却更差,最终只能无奈地把命运交回经销商手中。那么,能否找到一条出路,既不打破经销商体制,又能提升终端效率呢?答案是肯定的。“营销”要解决的核心问题是供需问题,“供”指的是将产品送达顾客手中,“需”指
There is no shortage of such cases around: the performance of the company completely control the hands of the dealer, would like to improve performance will continue to bargain with the dealer and found that the cost of not less out of performance but no growth, so large-scale recruitment company clerk ( Even high-paying airborne executives), want to cross the dealer directly manage the terminal. However, a few months later found that money spent more, the performance is even worse, and ultimately only reluctantly return the fate of the dealer hands. So, can we find a way out, not to break the dealer system, but also improve the terminal efficiency? The answer is yes. “Marketing ” to solve the core problem is the supply and demand problems, “for ” refers to the product served in the hands of customers, “ ” means