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对传媒领域而言,以数字技术为核心力量的新型互联网媒体,凭借其易获取、广传播等特点迅速发展,不断蚕食着传统媒体的生存空间,给传统媒体带来极大的发展压力和挑战。数字化背景下的传统新闻类报业亦然。面对受众群体数量一再减少、广告赞助商被分流、售卖模式与现代社会消费方式难以匹配等困境,新闻类报业的商业模式转型迫在眉睫。
For the field of media, the new Internet media with digital technology as the core force rapidly erodes the living space of traditional media by virtue of its easy-access and wide-spread features and brings great pressure and challenges to the development of traditional media . The traditional newspaper industry in the digital context is also true. In the face of the declining number of audiences, the diversion of advertising sponsors and the difficulty of matching the sales patterns with those of the modern society, the transformation of the business model of the news newspaper industry is imminent.