在竞争激烈的市场中,企业在充分使用各种硬实力的营销手段的同时,也更加关注对软实力的挖掘建设,而在诸多的软实力中最重要的当属文化。现如今文化营销广受关注。而本文所研究的案例河南信阳五云茶叶有限公司凭借着其独特的文化营销方式,既弘扬了中国历史悠久的茶文化,更是让企业自身明确了市场定位,树立了企业品牌。文章通过对信阳五云茶业有限责任公司的如何从创造文化,弘扬文化到树立品牌来讲述文化营销。 In a highly competitive market, enterprises are paying more attention to the construction of soft power while making full use of various hard-power marketing tools. However, among the many soft power, the most important thing is culture. Cultural marketing is now widespread concern. The case studies in this paper, Henan Yinyang Wuyun Tea Co., Ltd. with its unique cultural marketing, not only promote China’s long history of tea culture, but also allow enterprises to clear their own market positioning and establish a corporate brand. This article through the Xinyang Wuyun Tea Co., Ltd. from creating culture, promote culture to establish a brand to talk about cultural marketing.