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毋庸讳言,SARS,是人类生命与健康的灾难。同样毋庸讳言,全社会迎战 SARS过程所形成的医学供需结构,舆论环境,价值心理等的阶段性重构,为不少的企业带来了“商机”。检视 SARS 对市场的影响,尤其是被传媒刺激了的全民关注也影响到营销人作业环境的时候,认识一下企业在此过程中所遭遇的挑战,对于后SARS 时代营销的健康发展是非常有意义的。SARS 骤起,市场生态偏离了原本的坐标,失去了惯常的节奏,如同天地间百年难遇的异象——大雨倾盆、洪水暴涨、飓风肆虐。营销猎场的丛林中,那些自命不凡、自得其乐、自由自在、自勉自励的“耕农”和“牧人”们顿觉错愕之后,规避躲闪者有之,跃跃欲试者有之,纵横驰骋者有之……
Needless to say, SARS is a disaster of human life and health. It goes without saying that the phased reconstruction of the medical supply and demand structure, public opinion environment and value psychology formed by the whole society against the SARS process has brought “business opportunities” to many enterprises. When examining the impact of SARS on the market, especially when the public concern stimulated by the media also affects the marketing environment, recognizing the challenges companies face in this process is of great significance to the healthy development of marketing in the post-SARS era of. SARS surge, the market ecology deviated from the original coordinates, lost the usual rhythm, like the century-old vision of a hundred years - the heavy rain, floods, hurricanes. Marketing game in the jungle, those who pretentious, enjoy themselves, free, self-encouragement, “Farmer ” and “Shepherd ” are stunned by surprise, to avoid those who dodge there, eager to have them , Who run the length and breadth ......