实现线上与线下企业间协同工作的无边界信息流、最大限度提升客户价值和企业核心竞争力是企业的目标信息技术的应用与发展改变了商品信息的传递与交易方式,使商品交易能够突破传统意义上的时空限制。同时物流与互联网技术向纵深结合发展改变了市场环境,通过网络数据将线上与线下企业联系在一起,打破了线上与线下企业间的信息沟通瓶颈与协作隔阂;通过物 The realization of online and offline business collaboration between the borderless flow of information to maximize customer value and core competitiveness of enterprises is the goal of enterprise information technology application and development has changed the way the delivery of goods and transactions so that commodity trading can Break through the traditional space-time constraints. At the same time, the combination of logistics and internet technology has changed the market environment in depth and the online and offline businesses are linked through network data, breaking the bottleneck of information communication and collaboration barriers between online and offline enterprises.