世人大概没有谁不喜欢幽默的,因为幽默常常有着一种内在的魅力,一句幽默的话语可以使怒气冲冲的对手“一笑泯恩仇”,也可以使人们在忍俊莞尔之余留下难忘的回忆。遗憾的是,我们的一些市场营销策划者却大都忽视了对幽默这一武器的运用,只知一味地大喊大叫,气力费了不少,但收效甚微。而善于运用幽默的手法来促进商品或服务的营销,则是高素质的聪明的企业家的绝妙之处,下面的一些市场实例,或许可使人获得某些有益的启示。 很多人都知道中国明代有个大名鼎鼎的徐文长,是个能诗善画,多才多艺的才子。而关于他在营销方面的奇思妙想,恐怕就鲜为人知了。当时徐文 There is probably no one in the world who does not like humor because humor often has an inherent charisma, a humorous phrase that can make an angry opponent “smile and hatred,” or leave people unforgettable. Memories. Unfortunately, most of our marketing planners have largely overlooked the use of this weapon of humor. They only scream and shout at a loss of energy, but with little success. And good at using humor to promote the marketing of goods or services is the wonderful high-quality smart entrepreneur’s wonderful place, some of the following market examples may be able to get some useful inspiration. Many people know that there is a famous Xu Wenchang in Ming Dynasty in China, which is a poetic, versatile and talented person. And about his whimsy in marketing, I am afraid little-known. Xu Wen was