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21世纪是全球化的时代,许多西方的设计理念传入中国。以往的一些设计风格已经不能满足消费者日益增强的审美需求。俗话说创新是设计的灵魂,然而我国传统的民族风格包装却墨守成规,使得包装设计之路越走越狭隘,因此民族化风格包装的创新刻不容缓。立足于本民族文化的基础,注入新的理念,把握消费取向,正确对待民族文化和外来文化,不断吸取别人优秀的设计理念并完善自身的不足,不断创新,是未来中国民族化风格包装设计的新方向,也是中国包装设计日臻成熟的发展方向。
The 21st century is an era of globalization. Many Western design concepts were introduced into China. Some of the past design style has been unable to meet the increasing aesthetic needs of consumers. As the saying goes, innovation is the soul of design, but our traditional national style packaging but stick to the rules, making the packaging design more and more narrow the road, so national style packaging innovation without delay. Based on the basis of the national culture, into the new ideas, grasp the orientation of consumption, the correct treatment of ethnic and foreign cultures, and constantly learn from others outstanding design concepts and improve their own deficiencies and constant innovation is the future of China’s ethnic style packaging design New direction, but also China’s packaging design is becoming more and more mature direction of development.