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共享经济是经济快速发展及服务业激烈竞争的产物。本文从共享经济概念、特征、产生背景及原因和国内外共享经济发展概况方面入手,着重以国内领先共享经济交易平台“小猪”为例,对我国互联网背景下的共享经济进行SWOT分析,研究共享经济的优势与劣势,分析其所面临的机会与威胁,总结出一系列促进我国互联网背景下共享经济完善与发展的对策及建议,最后得出共享经济商业模式在未来全球经济的发展中依旧具有重要影响力及其在我国发展还需要进一步完善的结论。
Sharing economy is the product of rapid economic development and fierce competition in the service industry. This article starts with the concept, characteristics, background and reasons of shared economy and the general situation of shared economic development both at home and abroad. Emphatically analyzes SWOT of sharing economy under the background of internet in our country, , Study the advantages and disadvantages of sharing economy, analyze the opportunities and threats they face, sum up a series of countermeasures and suggestions to promote the improvement and development of sharing economy under the background of internet in our country, and conclude the development of sharing economy and business model in the future global economy China still has important influence and its conclusion that China needs further improvement in its development.