在职业院校的发展过程中,公共关系策略重于广告宣传。一个良好的院校形象,依靠与内部员工、社会公众、社区公众之间建立良性的互动关系,学校应主动了解公众,同时主动让公众了解。在内部公众关系、社会公众关系、社区公众关系、紧急事态处理方面,各有一系列的策略可供运用,从而有效地建立和维护良好的学校形象。 In the development of vocational colleges, public relations strategy is more important than advertising. A good college image, by virtue of internal employees, the public and the community to establish a positive interaction between the public, the school should take the initiative to understand the public, and take the initiative to let the public know. In the areas of internal public relations, social public relations, community public relations, and emergency management, a series of strategies are available to effectively establish and maintain a good school image.