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江苏省作为教育大省,高校数量位居全国第一,然而大学生旅游市场并未被重视,针对大学生旅游的旅游线路产品设计也就相应地不被重视,这成为大学生市场开发的主要障碍之一。本文分析了江苏省大学生旅游市场开发潜力,提出要针对不同年级、不同需求的大学生开发系列旅游线路产品,并对大学生旅游市场营销提出了相应的建议。
As a big education province in Jiangsu Province, the number of colleges and universities ranks first in the country. However, the tourism market for undergraduates has not been taken seriously. Product design of tourist routes for college students is also ignored accordingly. This has become one of the major obstacles in the development of university students . This article analyzes the potential of tourism market development of undergraduates in Jiangsu Province, proposes to develop a series of tourism route products for college students of different grades and different needs, and puts forward corresponding suggestions to the tourism marketing of undergraduates.