当前我国体育用品在网络销售过程中还存在这诸多的问题,而怎样才能消除顾客对网络上购买体育用品的顾虑,让这部分顾客更愿意在网络上购买体育用品,主动消费;以及体育用品企业如何在众多商家中出类拔萃,获得一席之地。本文通过对其产生与发展进行调查研究,以求能够提供相应的建议。 At present, there are still many problems in the process of online sales of sporting goods in our country. How to eliminate the customers’ worries about the purchase of sporting goods on the internet and make these customers more willing to buy sporting goods on the internet and take the initiative to spend it; and the sporting goods enterprises How to excel in many businesses, gain a place. This article carries on the investigation research to its generation and the development, in order to be able to provide the corresponding suggestion.