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一、战略错位与企业失败每一家企业都希望自己能可持续地发展,但客观现实却是,许多曾极富盛名的明星企业相继破产或关闭。有关资料显示,日本和欧洲企业的平均寿命仅为12.5年。在美国,62%的企业寿命不到5年,超过20年的只占10,只有2%能存活50年。即使是世界500强的公司,平均寿命也仅为40～50年。我国的情况更不容乐观,大公司平均寿命7～8年,中小企业仅3～4年。问题的症结在哪里呢?首先是不切实际地盲目扩展。在一片“做大做强”的呼声中,一批企业过于自信地选择了与自身资源规模极不相称
First, the strategic misplacement and business failures Every company wants to be able to sustainably develop itself, but the objective reality is that many well-known star companies have gone bankrupt or closed. Relevant information shows that the average life expectancy of Japanese and European companies is only 12.5 years. In the United States, 62% of companies have a life expectancy of less than 5 years, more than 20 years only 10, and only 2% survive for 50 years. Even the world’s top 500 companies, the average life expectancy is only 40 to 50 years. The situation in our country is even less optimistic. The average life expectancy of large companies is 7 to 8 years and that of small and medium-sized enterprises is only 3 to 4 years. Where are the crux of the problem? The first is an unrealistic blind expansion. In a “bigger and stronger,” the voice of a group of businesses overconfident and choose their own resources are extremely disproportionate