目前,中国房地产业在经过多轮调控之后走到了转型升级的关键时刻,房地产企业的发展面临机遇,又有诸多挑战。与此同时,品牌企业在全国的发展也不断提速,今后房地产企业的竞争将更多地体现为品牌的竞争。面对转型和日益激烈的市场竞争,基于共同利益而结盟的行业性组织不断涌现,并日渐成为房地产市场的重要主体之一。以合作塑品牌在当今国际国内政治、经济、文化交 At present, after many rounds of regulation and control, China’s real estate industry has come to a crucial moment of restructuring and upgrading. Real estate enterprises are facing opportunities and challenges. In the meantime, the development of brand enterprises in the country is also accelerating. In the future, the competition among real estate enterprises will be more reflected in the brand competition. In the face of the transformation and the increasingly fierce market competition, the alliance-based industry organizations emerge continually and become one of the most important players in the real estate market. To co-plastic brand in today’s international and domestic political, economic and cultural exchanges