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创新对于企业来说是一门永恒的必修课。但传统行业在创新上显得更具难度,产品创新、服务创新、品牌运营创新、营销思路创新等大同小异。因此,从这个意义上说,品牌传播的创新是传统产业,尤其是农牧业非常值得关注与探讨的一个话题。行业媒体爱猪网2013年度策划“他们影响2013”之创新领袖,我因“《猪场漫游》DAY系列”以行业网站及本人供职的企业——成都大帝汉克生物科技有限公司的官方公共微信进行传播而入选,创新点是以自媒体形态创新农牧企业内容传播方式。受《饲料研究》的邀请,本文就此传播方式的创新,发表一点浅见。
Innovation is an eternal compulsory course for businesses. However, the traditional industries are more difficult to innovate. Product innovation, service innovation, brand operation innovation and marketing ideas innovation are similar. Therefore, in this sense, the innovation of brand communication is a topic that traditional industries, especially agriculture and animal husbandry, deserve great attention and discussion. Industry media love pig network 2013 planning “They affect 2013 ” the innovation leader, I because of “” farms roaming “DAY series ” to the industry website and I work for the company - Chengdu Great Hank Biotechnology Co., Ltd. Of the official public WeChat spread selected, the innovation is based on self-media innovation of agricultural and pastoral business content dissemination. By “Feed Research” of the invitation, this article on the mode of transmission of innovation, made a humble opinion.