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微博舆情不同于其他网络舆情,具有“人人皆媒体、时时可爆料、点点能爆发、环环易交流”的特点。本文选取了10位山西政府机构微博意见领袖作为实证样本进行分析,借鉴杨长春等人所构建的微博意见领袖评价指标体系,以广度因子、效度因子、强度因子和深度因子作为主要维度,构建山西政府机构微博意见领袖评价指标体系。研究其粉丝量、微博评论量、转发量等因素的影响程度。
Microblogging public opinion is different from other online public opinion, with “everyone media, from time to time can burst, little can break out, easy to exchange around the ring” features. This paper selects 10 opinion leaders of micro-blog from Shanxi government agencies as the empirical sample to analyze, and draws on the evaluation index system of Weibo opinion leaders constructed by Yang Changchun and others. Taking the breadth, validity, intensity and depth factors as main dimensions , Build the evaluation index system of opinion leaders in Weibo of Shanxi government agencies. Study the impact of factors such as the amount of fans, microblogging comments, forwarding volume and other factors.