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网络新闻跟帖具有强大的互动功能,它的参与主体广泛、内容丰富,是当前网络舆论主要表现形式之一。媒体格局的调整和舆论生态的变革,给门户网站的发展带来一系列问题,加强跟帖管理直接影响到网站的生存发展乃至国家和社会的稳定与和谐。本文结合我国跟帖管理的普遍原则,分别分析人民网和网易新闻跟帖现状,进而分析跟帖管理存在的问题以及如何有针对性地进行管理。
Web news thread with a strong interactive features, its extensive participation of the main content is rich in content, is one of the main forms of the current network of public opinion. The adjustment of the media structure and the change of the public opinion ecology bring a series of problems to the development of the portal website. Strengthening the management of the posts directly affects the survival and development of the website as well as the stability and harmony of the country and the society. In this paper, the general principles of China’s thread management, respectively, the analysis of People’s Daily and NetEase news thread status, and then analyze the problems of thread management and how to carry out targeted management.