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标志是品牌视觉形象构建最为核心的一项设计,是受众对于一个品牌辨析的重要识别要素。一家企业或者一个品牌具有一个标志这是大家默认的形式,可是当企业的标志成为系列化、多形态化时,我们该如何解释这类现象。多形态化标志设计虽然不是目前企业品牌构建中的主流方向,但是在今天的新媒体传播下,多形态标志设计也算锦上添花,给平静的湖面带来一圈涟漪。那么,多形态标志设计在品牌传播、品牌文化、受众心理、信息交流、视觉效果等多方面起到什么样的作用与功能?
Logo is a brand of visual image building a core design, is the audience for an important brand identity identification elements. It is the default form for a company or a brand to have a logo, but how do we interpret such phenomena when the corporate logo becomes serialized and multi-morphic? Although the multi-modal logo design is not the mainstream direction in the current corporate brand building, the multi-modal logo design is even more rip-off in today’s new media. It brings ripples to the calm lake. So, multi-modal logo design in brand communication, brand culture, the audience psychology, information exchange, visual effects and other aspects of what kind of role and function?