1@Brave戀風:【品牌缺爱必受其害】不可否认,营销4.0时代,技术会在营销过程中扮演越来越重要的角色。一切都是可计算的,用户的每一步都会在品牌的监测之下,消费者的需求都能通过大数据预测出来。但是,很多品牌在技术之路上越走越远,却忘记了品牌的初心,患上了品牌缺爱综合症。 1 @ Brave Love wind: [brand loss will suffer] Undeniably, marketing 4.0 era, technology will play an increasingly important role in the marketing process. Everything is computable, every step of the way the user is under brand monitoring, and the needs of consumers are all predicted by big data. However, many brands farther and farther in the road of technology, but forgot the beginning of the brand, suffering from a brand of love syndrome.