本文从现象入门,通过市场环境分析,对市场条件下产品标准的概念、内容及产品标准与产品的市场寿命规律作了系统的论述。得出产品标准只有适应市场规律及要求,加强动态管理,产品才会畅销的科学道理,并阐述了产品标准在创造市场机会中的能动作用。 This article systematically discusses the concept, content and product standard of the product standard and the market life cycle of the product under the market conditions through the introduction of the phenomenon and the analysis of the market environment. It is concluded that product standards can only adapt to market laws and requirements, strengthen dynamic management, and the scientific principle that products will sell well, and expound the role of product standards in creating market opportunities.